SEO – One of the most important weapons in Digital Marketing

Search Engine Optimization is a vital discipline followed in Digital Marketing. Rand Fish kin, founder of Moz marketing defines SEO as “The practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.” SEO comprises of many aspects – keywords on your page, the way other sites are linked to you on the web and much more. SEO envelopes technical and creative components that are needed to improve traffic and rankings. It isn’t just about building search engine-friendly websites but about making the site better for people too.

How SEO works in important. You type a text into the search box and Google, Yahoo or Bing search engine replies with a long list of links to web pages that concern your text. How the links come up is the key; any search engines you use has a crawler that crawls the internet and gather all the pertaining content about your query. The crawlers bring all those 1s and 0s back to the search engine to build an index. The index is fed through an algorithm which matches all that data with your query. Optimization is the part where the sellers put up their content by decking it up with keywords and search engines will be able to understand what it is shown and the users who arrive via search will like what they see. Optimization can be done in many ways – make sure that the title tags, Meta descriptions are both informative and at right length, also pointing to the specific links.

Making an SEO friendly site requires various SEO techniques; choosing an SEO friendly domain name is also important. A site isn’t really anything without content. For SEO the content needs to have enough specific variables to be displayed. Meta keywords are not in use nowadays, but if you still use them, make sure it speaks specifically to the exact page and also formatted correctly. Search giant Google insists that web masters stick to their rules and would reward sites with high quality content and White Hat web marketing techniques with high rankings.

Search Engine Optimization (SEO) is a proven profitable digital marketing technique, but also the most challenging.  SEO assets are targeted at marketers who need to ask the right questions to get better results. On Page SEO sees how eloquently the website content is presented to the search engines. On page optimization involves checking whether a particular web page is structured in a manner so that it gets found by the search engines for given keywords and key phrases. Off Page SEO looks for the websitees authority on the web determined by what other websites say about the site. Off-page optimization is a long-term process and takes time to improve.

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